Laura Pelling Wise Daruma

Laura Pelling

Founder, Lead Consultant

I started Wise Daruma because I love working with growing businesses and helping business leaders create thriving workplaces for their teams.

I started my career in Sales and Sales Management before moving into Marketing. I have developed brand and communication strategies for B2C and B2B businesses including publishing, professional services, and learning and development organisations.

I am an experienced commercial leader. I was Contract Director of the multi-million pound Business Link contract at Serco. I have also been a member of the Board of a fast-growing SME (which grew from £6m to £20m during my time on the Board).

I am experienced at leading organisational change, including restructures and setting up new business units. Most recently, as Strategy and Integration Director at EY, I led the integration of an acquired business into EY.
For the last ten years I have been a Strategy Director with expertise in growing businesses and developing Go-to-Market strategies.

I have a Diploma in Business Management, an Accredited Coaching Qualification, and I have won awards for Leadership and Mentoring.

View LinkedIn profile here

Outside running Wise Daruma I enjoy long distant walking (especially if there are no hills), painting badly, and watching live music.

Would you like to start a conversation?

You’d be wise to contact us here

Or message Laura directly via LinkedIn here

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“I have worked with Laura for many years and her skill at facilitating senior teams to develop and align on a vision and strategy to deliver is fantastic. The consequence of her skill absolutely impacts business performance.”

Liz Campbell
Partner, EY